We Can Solve It
On Monday, former Vice President Al Gore and his climate change awareness organization, the Alliance for Climate Protection, launched a $300 million, three-year campaign to teach "people in the US and around the world that the climate crisis is both urgent and solvable." The "We" campaign "aims to enlist 10 million volunteers through a combination of network and cable commercials, display ads…and online social networks." Funding for the campaign includes Gore's Nobel Peace Prize money and all the profits from his documentary, "An Inconvenient Truth." The campaign will launch televison advertisements later this week that "will team up offbeat celebrity couples who may not have much in common but share a belief that it is important to address climate change." These "unlikely alliances" include House Speaker Nancy Pelosi (D-CA) and former Speaker Newt Gingrich, the outspoken pastors Al Sharpton and Pat Robertson, and the Dixie Chicks and Toby Keith, country music stars on opposite sides of the partisan divide.
GREAT GREENWASH: While spending $100 million per year is remarkable for an issue-based public advocacy campaign, it is dwarfed by the $700 billion market in annual corporate advertising and public relations spending. The companies in the polluting sectors, such as energy, transportation, agribusiness, chemical, and manufacturing, recognize the economic stakes of fighting climate legislation. Their efforts involve public campaigns that "greenwash" their environmental record, arguing that global warming is not their fault. For example, the "clean" coal industry is sponsoring a $20 million lobbying campaign by the National Mining Association and a $40 million astroturfing campaign by front group Americans for Balanced Energy Choices. The American Clean Skies Foundation, a "clean" natural gas industry front group, is launching a "multi-million dollar media advocacy campaign" on Earth Day. The "ultra-clean" auto industry trade group Alliance for Automobile Manufacturers runs its "Discover the Alternatives" campaign -- while lobbying against increased fuel economy standards and filing suit against the regulation of tailpipe greenhouse emissions. The "clean" nuclear industry has established the Clean and Safe Energy Coalition to promote nuclear's low global warming footprint -- while ignoring the unsolved problem of radioactive waste. Big Oil's $100 million trade organization, the American Petroleum Institute, spends millions a year promoting projects like the "Energy Tomorrow" campaign -- which blames ethanol for rising fuel prices -- and buying goodwill from science teachers, environmental groups, volunteer organizations, and even bloggers, all while lobbying to keep billion-dollar tax breaks for oil companies.FOSSIL FOOLS DAY:
Executive from the five
largest private oil companies
-- ExxonMobil, BP, Royal Dutch Shell,
ConocoPhillips, and Chevron -- are on the hot seat today. Company
executives have been called
to testify this morning before
the House Select Committee on Energy Independence and Global Warming
for enjoying
record profits from the
unprecedented run-up in oil prices as they
block attempts to roll
back billions in unnecessary tax breaks
and
fight efforts to tackle global warming. Each company spends billions a
year to develop new oil and gas reserves such as the
Alberta tar sands and
the Chukchi Sea polar
bear habitat, as well as
millions of dollars on greenwashing campaigns with slogans
such as "The
Power
of Human Energy" and "Target
Neutral." Youth climate
activists are celebrating "Fossil
Fools Day" today with
international
protests of the fossil
fuel
industry. They declared Ken
Lewis, CEO of Bank America, the "Fossil
Fool of the Year" for his bank's
financing
of coal-fired plants and mountaintop removal.
TEN
TRILLION DOLLARS: The "We"
campaign will amplify the calls of those
asking
the U.S. to join the rest of the
industrialized world in cutting the six
billion tons of
carbon dioxide emitted by U.S. polluters
each year. The European
Union, since 2005, has
done so with a "cap
and trade" system -- the
government sets a cap on
total global warming pollution each year and runs a tradable pollution
allowance market to allow companies to choose how to achieve the
necessary reductions. A bill to establish a similar system for most
emitting sectors in the United States, the Lieberman-Warner Climate
Security Act (S.
2191), was approved by Sen.
Barbara Boxer's (D-CA)
Environment and Public Works Committee in December and is slated
to
reach the Senate floor in June. The
Environmental Protection Agency's economic
modeling of the bill finds that
its cap-and-trade system would generate pollution allowances worth well
over $100 billion a year, a total of approximately ten trillion
dollars over its multi-decade lifetime. The necessary transition to a
low-carbon
economy by 2050 will involve
dramatic transformations of the
American economy. This generational change offers the
possibility to rebuild our economic engine on the principles of
sustainability,
opportunity, and justice, or to
ignore that opportunity and further consolidate control in
the hands of the few. Who
benefits likely depends on whether the
efforts of Gore and other
activists -- or perhaps Mother
Nature herself
-- can evoke "a
change in the public's sense of urgency in addressing
this crisis."
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"In a historic but little-noticed change in policy, the Army is allowing scores of husband-and-wife soldiers to live and sleep together in the war zone -- a move aimed at preserving marriages."
SOUTH CAROLINA: "The federal government agreed on Monday to give South Carolina an extension to comply with the federal Real ID law."
UTAH: Labor Department says federal mine regulators were negligent in protecting the safety of workers at Crandall Canyon mine.
MISSOURI: Lawmaker introduces anti-steroid legislation in sports.
THINK
PROGRESS: CNN scrubs Lou Dobbs'
racially charged comment from
official transcript.
WONK
ROOM: Sen. Chris Dodd (D-CT):
Housing Secretary Alphonso Jackson's
resignation was "the right thing to do."
DANGER
ROOM: Military report: Secretly
"recruit or hire bloggers."
AMERICA
BLOG: Basra violence only
weakened Iraqi Prime Minister Nouri
al-Malki while strengthening Muqtada al-Sadr and Iran.
"The Iraqi prime minister said Tuesday that a weeklong crackdown against militia violence in the southern city of Basra had been a 'success.'"
-- AP, 4/1/08
VERSUS
"The peace agreement brokered by Iran calmed the violence but left [Muqtada] al-Sadr's militia intact and Iraq's U.S.-backed prime minister politically battered within his own Shiite power base."
-- AP, 4/1/08







